After creating an impressive, and eFIG-award-winning, scheme at nearby Alton Tower’s hotel, Urban Planters Birmingham were asked to design a scheme for the refurbished Crowne Plaza hotel at the NEC, when the manager of the theme park hotel moved across to the Birmingham hotel.
The brief was to create a sophisticated, contemporary scheme within a tight budget.
To achieve an expensive look for less, gloss pots were used, in black throughout the reception, corridors and lobby, to reflect corporate colours, while brighter-coloured gloss planters were used in the bar and restaurant areas, where the colour schemes of pink and orange and mustard allowed for a bolder approach.
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