British clothes retailer White Stuff enlisted the help of Urban Planters Edinburgh to create a focal point for its flagship store in the centre of the Scottish capital, resulting in a 6-metre tree placed in the centre of the shop.
The tree was built to the company’s specifications: a lifelike resin trunk which offers a lighter solution to the real thing; dried real branches and replica green sugar maple leaves.
The tree is so tall it goes through a hole in the ground floor ceiling, and its top canopy protrudes one and a half metres into the first floor. Aside from creating a talking point, the tree also serves as a marketing tool, its branches proving useful for hanging promotional messages.
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