H&M Home

H&M Home
London
April 2019

Our national team were recently tasked with providing planting for a new flagship H&M Home store on London’s Regent Street which would create a homely, relaxed feel to the shop and in-store restaurant.

We opted for soft fronded palms, trailing ivy, along with a wide variety of shapes and sizes of plants placed among the products to form part of the display.

“Putting plants on tables, shelves and other pieces of furniture helped to turn the homeware displays into a more lifelike domestic setting,” explains Tom Palfreyman, who designed the scheme. “Walking around the store, even on a busy day, feels relaxing and welcoming.”

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